Where IT
BEGAN

Plume (pronounced ploom) is the delicate swirl of
steam that rises from a freshly poured coffee.
The word also refers to the soft feather of a quill pen,
a nod to its French origin.

The name was inspired by our very first location at UNSW, where our
café sits alongside a bookshop. We wanted to honour the quiet ritual
of writing, reading and reflection: the authors, thinkers and students
who turn pages while sipping coffee. Plume captures both worlds:
the warmth of a cup in hand and the creativity sparked beside it.

Built on Feeling

In today’s environment, wellness is a priority. We are here
to create a considered, peaceful space where anyone can
reset and reconnect over nourishing food and coffee.

Feel Good from the Inside Out

Our elevated offerings are thoughtfully curated without being exclusive. Whether it’s a barista-crafted oat flat white or a seasonal
salad bowl, each touchpoint feels special yet accessible. As well as being 100% Healthy Food and Drink Framework compliant,
we design our menu with our customers in mind, ensuring every offering supports our customers’ wellness and balanced lifestyle.

Feast your eyes

Experience Plume

Plume is designed to feel like an exhale.

Soft curves, warm lighting and natural textures create a space that feels calm,
modern and intentionally uplifting. In the clinical rhythm of a campuses, our signature
soft pink and light maroon palette gently stands apart. We are warm, confident and
quietly striking.

Our team and culture reflects the same energy: polished but relaxed, effortless yet
refined. Every detail - from interiors… to uniforms… to service… works like a melody.

Because at Plume, we hope to create a space where you’re not just grabbing a coffee.
You’re stepping into a moment. A reset. A pocket of calm where feeling good is part of
the experience.

Be part of our Journey

Say hi to Bec 👋⁠
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She’s the manager at Plume Liverpool and the heart of the store, keeping everything running smoothly while still making time for a warm hello and a great coffee.⁠
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In this first part, we asked Bec what her favourite food and drink is (and why), plus what she loves most about working at Plume.⁠
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Make sure you follow along to catch Part 2 soon ☕⁠
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Come say hi to Bec next time you’re in Liverpool!⁠
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#PlumeCafe #ComeSayHi #PlumePeople #LiverpoolPlume #SydneyCafe #HospitalCafe #CafeCulture #MeetTheTeam #CoffeeCommunity #PlumeMoments⁠
Uni life can get pretty hectic, but tucked away in the Quadrangle Building, we’ve built a little sanctuary where you can slow down and swap the rush for a bit of headspace.⁠
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From the early morning coffee runs that kickstart the day, to students settling into our quiet corners to study, and local families sharing a bite together, Plume is your campus safe haven.⁠
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Whether you’re a staff member popping in for a quick takeaway reset or you're chasing that soothing afternoon flat white to carry you through the final lecture, we’ve got you looked after. No rush, no stress. Just a soft, welcoming vibe and fresh food ready when you are.⁠
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Next time the day feels a bit too full-on, drop your shoulders, wander in, and take a well-deserved Plume pause. 🤍⁠
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#PlumeCafe #YourPlumePause #PlumeUNSW #SydneyCafes #UNSW #KensingtonCampus
If you're stuck in the middle of a hectic day, consider this your invitation to take a breath and drop your shoulders.⁠
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You don’t need to spend your precious break waiting around. Use the app to order your favorite coffee and pide combo, and let us take care of the rest.⁠
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Step into our warm, welcoming space, grab your order, and enjoy a peaceful pocket of calm before you head back out there.⁠
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How are you resetting today? ⁠
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#PlumeCafe #SydneyCafe #HospitalCafe #CoffeeBreak #OrderAhead #CafeMoments
Your new coffee, breakfast and lunch spot has officially arrived at St. George Hospital! Join us today and Tuesday from 10:30 am to 12:30 pm, sign up to Plume Perks and get to spin the wheel to win an instant prize! 

Come for the coffee, stay for the feeling. ☕️

#stgeorgehospital #sydneycafe #feelgoodfromtheinsideout
These are the pairings we love making for you.

Coffee + toast for the morning pause.
Coffee + pide for something warm and comforting.
Coffee + pizza for a lunch that feels easy.

Some things just go better together. ☕

#PlumeCafe #SydneyCafe #HospitalCafe #CoffeeBreak #CafeLunch CafeBreakfast
Your Plume pause, made a little easier.

Order ahead through the Plume app, choose your favourite store and combo, then pick up when it’s ready.

Less waiting, more time to enjoy the moment. ☕

#PlumeCafe #SydneyCafe #HospitalCafe #CoffeeBreak #OrderAhead CafeMoments
Meet Stephane, our manager at Plume Randwick inside Sydney Children’s Hospital.

From his go-to food pick to his favourite drink, Stephane shares the Plume favourites he keeps coming back to.

Next time you’re nearby, come say hi to Stephane and ask him what he’d recommend. 👋

#PlumeCafe #ComeSayHi #PlumePeople #PlumeRandwick #CafePause HospitalCafe
The calm doesn’t happen by accident.

It’s in the grind, the pour, the warm-up, the wipe-down and the handoff. Little moments of care, made by the hands behind your Plume pause.

Pop in when you need a softer moment in your day. ☕

#PlumeCafe #SydneyCafe #HospitalCafe #CoffeeBreak #CafeMoments PlumeASB
For the busy days, the long shifts, the study breaks, and the moments in between.

Plume is here for the small pauses that help the day feel a little softer.

Take your time. We’ll be here. ☕
 

#PlumeCafe #YourPlumePause #CoffeeBreak #CafeMoments #SydneyCafe HospitalCafe PauseWithPlume
If you caught our last post, you’ll know Michel is the friendly face managing the team at Plume UNSW. Today, we’re sharing a bit more of his story.

Moving all the way from France, Michel has found a real home here in the campus community. When he’s not behind the machine pouring your morning espresso, you’ll usually find him out in nature, catching some sun, or keeping active with his favorite hobbies.

For Michel, nothing beats the simple, warm connection of a customer who smiles back when they grab their coffee, it’s what makes the busy days completely worth it.

Next time you’re in, come say hi to Michel and tell him what you’d like. 👋

#PlumeCafe #ComeSayHi #CafeMoments #SydneyCafe #CoffeeBreak HospitalCafe PlumePeople
Your next little reward might be closer than you think. ☕

With Plume Perks, every coffee moment can bring you one step closer to something special.

Download the Plume app, check your rewards, and make your next pause feel even better.

#PlumeCafe #PlumePerks #CoffeeRewards #CafeMoments #SydneyCafe CoffeeBreak DownloadTheApp
POV: Your schedule isn’t slowing down today, but you found the ultimate 10-minute reset.

Plume is our favorite quiet corner when we just need to step away from the intensity of the day and exhale. It’s warm, it’s thoughtful, and it’s the exact breather you need.

Come in. Find your Plume. ☕

#PlumeCafe #RoomToPause #CampusLifeAus #SydneyCafeVibes #DailyReset
Meet Michel, our manager at Plume UNSW.

Originally from France, Michel loves a good espresso and the everyday joy of meeting new people. For him, the most rewarding part of working at Plume is making someone’s day a little brighter through warm service, good coffee and a simple smile back.

And if you know a little French or Italian, even better. But a smile works perfectly too.

Next time you’re at Plume UNSW, come say hi to Michel. 👋

#PlumeCafe #ComeSayHi #CafeMoments #SydneyCafe #CoffeeBreak HospitalCafe PlumePeople
Between back-to-back classes and the daily campus hustle, finding a moment of genuine calm makes all the difference. 

Plume UNSW is your soft landing, a warm, welcoming space to sit back, exhale, and enjoy a gentle break from the intensity of the day. Whether you’ve got an hour to kill or just ten minutes between tutes, let us take care of the rest. 

We’ll be here when you’re ready. ☕

📍Plume UNSW

#plumeunsw #PlumeCafe #SydneyCafeVibes #campusreset
The perfect morning is all in the pairing.

Enjoy our signature espresso alongside warm toast, fresh-baked pide or a slice of pizza made for an easy morning pause. Each pairing is crafted to bring you comfort, balance and a little more ease from the first sip to the last bite.

See today’s cabinet.

#plumecafe #sydneycafe #coffeepairing #cafecraft #coffeeandtoast